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Time for a logo redesign? Why and how to do it right.
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Announcements Message board Help. Register Log in. Search Trade Me. Listing : North Shore, Auckland, NZ. View Count: 4. Ping Combined shipping Add this item to Cart for a combined free shipping deal. This book shows readers how to shape their ideal life in 12 weeks by making positive changes to their health, fitness, relationships, career, finances and leisure. About the Author Andrea Molloy is a highly successful life coach and the author of five other books, several of which have been sold to publishers outside her native New Zealand.
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Time for a logo redesign? Why and how to do it right. - 99designs
Closes: Wed 10 Jul, pm 5 days, 0 hours, 35 minutes. Email reminders: 12 hrs. Always use this option. Buy Now. Start price. Afterpay available. Learn More. Learn how we keep you safe. When your brand pivots, so too should your visuals. Their logos take total advantage of the white space in order to create a double meaning and to say something more about the brand.
Forget Resolutions. Try These 7 Ways To Design Your Life
These days, researchers put brand storytelling at the top of the marketing ladder, claiming that a solid brand narrative can drive more sales and engage more customers. The reason for this is two-fold. Companies now have to design logos that look good everywhere — from traditional shipping labels to computer screens and smartphones — but they also believe that simple logos are better for business.
At the end of the day, your logo should be instantly recognizable to your audience and should trigger some sort of emotion, so why not make it lighthearted? This year, one of the hottest logo design trends is the contextual or responsive logo. These designs respond to their medium.
For example, a craft brewery might create a logo for its beer bottle labels that are different from the one on its business cards or website. Successful logo design in must strike a delicate balance between tastefully simple and instantly memorable.
Tall order, we know. Logos that play it too safe are less likely to achieve the latter, which equals a majorly missed opportunity in the branding department. Well-designed, up-to-date logos should be timeless. Last year, designers quickly jumped on the geometric bandwagon, and now any design that features a simple triangle or an arrow feels outdated and contrived. Try to keep all your logo design elements simple and fad-free to help extend their shelf life.
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When new competition emerges onto the scene, take it as a challenge to improve every element of your business so that it has an edge. If your market has grown exponentially since your logo was designed, and if new competitors are vying for the attention of your target market, then a logo redesign may be just what you need. The bottom line is that a smart logo should be adaptable and ever-changing, and no good design should be stuck in a certain era or phase of your business.
Occasionally, it makes sense to take a good, hard look at your logo to ensure that it still has the same power and wow-factor it once did. Keeping your logo fresh and up-to-date can equal big returns in the future.